Mokslo publikacijos

This paper explores the incorporation of experiential marketing strategies into the business models of tourism and hospitality firms, arguing that such an approach can enhance consumer experience and differentiate firms in a competitive market. Building on previous research that investigates experiential marketing in broader contexts, this study reviews existing research and practices to identify key issues and proposes a typology of experiential strategies specifically tailored to tourism and hospitality.

The economic crisis of recent years has had a significant impact on the well-being of employees at work. The main objective of the research study was to formulate the attitudes of SMEs that appropriately characterize the field of HRM. In a second step, these attitudes were compared in the three most important business sectors in the V4 countries.

Coordinating the intermediate goods imports considering industrial energy-environmental efficiency, within a green, low-carbon, and circular development system, is a key strategic measure for China to achieve its carbon peak, carbon neutrality goals, and promote high-quality development. This paper examines the impact and mechanisms of intermediate goods imports on China’s industrial energy-environmental efficiency, using data from China’s industrial sectors between 2000 and 2020.

This research aims to define the novel attitude toward social responsibility phenomena from a multi-level governance perspective and, based on the Lithuanian case, to illustrate the territorial perspective concerning the needs and challenges for future responsible governance in rural areas.

This article examines the significance of Sustainable Supply Chain Management (SSCM) within the Iranian automotive sector, emphasizing the assessment of suppliers’ sustainability performance in light of increasing global environmental concerns and regulatory demands. This study employs the TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) method to evaluate five principal suppliers—SAPCO, MEGA Motor, Crouse Company, Sazehgostar, and ITMCO—based on twelve criteria: green initiatives, quality, waste reduction, eco-design, reverse logistics, sustainable investments, financial costs, management commitment, strategic capabilities, customer satisfaction, innovation, and trust.

This paper discusses how integrating renewable energy, AI, and IoT becomes important in promoting climate-smart agriculture. Due to the changing climate, rise in energy costs, and ensuring food security, agriculture faces unprecedented challenges; therefore, development toward innovative technologies is emerging for its sustainability and efficiency.

This article presents the newly introduced model for EU policy-making, based on combined ‘bottom-up’ and ‘place-based’ approaches by establishing rural science-society-policy interfaces – Multi-Actor Platforms (MAPs). MAPs are open forums for exchanging relevant ideas in solving region’s most urgent place-based challenges, performing co-learning, and acting as knowledge co-creation platforms for the contribution of creating reflective research and policy agendas for the future of Europe’s rural areas. The main aim of this paper is to explore the challenges and prospects for the determinants of socioeconomic development (i.e., entrepreneurship, social economy, and sustainable and resilient value chains) in rural areas, based on SHERPA science-society-policy interface co-learning and co-creation results in Lithuanian MAP. Research results show that the combined bottom-up and place-based approaches with the help of regional MAPs as science-society-policy rural interfaces hold high potential to be applied to develop reflective research and policy agendas for the regions in the EU.

Research in agricultural science has deeply evolved during the past decades, shifting attention from local to global issues, from production functions to market dynamics and equilibrium models, from orthodox economic theories to multidisciplinary frameworks. While evolving, agricultural science has constantly targeted solutions to feed the world.

While economic growth in a country can be spurred by the expansion of the transportation sector, traffic accidents resulting from an increase in vehicle numbers negatively impact social wellbeing. To integrate both the benefits and costs in evaluating the transportation sector, this study incorporates traffic accidents as a risk factor (undesirable output) in analyzing the performance of road transportation across Chinese provinces.

Mediterranean agroecosystems are under increasing pressures by extreme weather events, which together with poor livestock grazing management bring the already degraded lands closer to desertification. To address these challenges, we develop a decision support manual for sustainable management of degraded lands based on local plant and animal resources.