Abstract
This study focuses on one of mass media forms - television broadcasts, concerned with rural development issues - and its potential to become an accelerator for the emergence of new social movements dealing with rural development or strengthening the existing platforms for collective action in the industrial cultural domain. Empirical study is based on Lithuanian data. Research results show that TV broadcasts related to rural issues may act as accelerator for the emergence and further enhancement of new social movements dealing with rural development in Lithuania. The potential of other forms of mass media needs further investigations.
Vilkė, R.; Vidickienė, D. 2017. Mass media as crucial accelerator for new social movements dealing with rural development: evidence from Lithuania, K. Svels (Ed.), The XXVII ESRS conference : Proceedings of the XXVII European Society for Rural Sociology Conference, Krakow, Poland, 24–27 July 2017. Social movements and citizens’ initiatives: Geographies, power relations, and determinants of success and impact (pp. 157–158). Krakow: Institute of Sociology, Jagiellonian University.
